About The Providers Playbook

My mother passed in late 2025. Watching the end of her life, I asked myself one question: "What are you afraid of?"

The honest answer was that I was only afraid of starting. So I started. I launched The Providers Playbook on Substack and got this website soon after.

I'm the sole financial provider for my wife and our three kids. That was a choice we made together. My wife was, and still is, a great salesperson, but she decided to make raising our family her life's work. Most of what I write comes from carrying that role: the decisions, the pressure, the wins, and the lessons I pick up along the way.

I'm curious by nature, so now and then I'll write about something else that grabs me. It's all in the playbook.

Lightning and a rainbow over three ships, taken by Troy's wife on a family vacation.

About that photo. It's 100% real, and my wife took it on a family vacation. The lightning is the energy I bring to my family, my life, and providing, and it reminds me that storms will come. The rainbow is the promise I made to my family to provide the best I can. The three ships are my three kids. When I saw it, I figured the universe was pushing me in this direction.

If you're a provider, I hope something here helps you, and I'd love to hear what you've learned too. If you know a provider who could use this, send it their way.

Let's get ready to give our best.

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